After nearly 90 years of growth, service, and evolution, Meeker Cooperative is entering a new chapter. As of May 21, 2025, we are officially doing business as Meeker Energy, a name that reflects both our roots and our future.
This rebrand is the result of thoughtful reflection, intentional planning, and a strategic vision for the future. While our roots remain firmly planted in cooperative values, the world around us—and the way our members use energy and technology—continues to evolve. Our new name and logo are designed to grow with us.
Why the Change?
Our previous brand had gone untouched for more than 25 years. While it served us well, it no longer fully captured the scope of who we are or the essential role we play in your daily life. Today, we are more than a utility provider—we’re your connection to electricity, high-speed broadband, and other value-added services that fuel homes, farms, and businesses across Central Minnesota.
This rebrand is part of a broader strategic initiative aimed at better aligning our identity with our services, our members, and the future. The goal was to simplify and modernize our brand while staying true to our cooperative roots. The result: a bold, clean, and professional identity designed to be timeless, memorable, and versatile.
What the Name Represents
The name Meeker Energy speaks to our expanding role in the energy landscape. It reflects the powerful, safe, and reliable service we’re known for—and the innovation we bring to everything we do. Whether it’s upgrading infrastructure, expanding fiber broadband, or exploring new energy solutions, Meeker Energy is a name built for progress.
At its core, this name still honors our legacy. We remain member-owned and mission-driven, focused on delivering exceptional service, building strong relationships, and enhancing the quality of life in the communities we serve.
A Logo Built for the Future
To bring the new name to life, we partnered with CTC in Brainerd—the same creative team who helped refresh our Vibrant Broadband brand. The updated Meeker Energy logo emphasizes clarity, confidence, and approachability, with a clean design that enhances recognition across digital, print, and physical environments.
Members will start to see the new branding right away. Signage at our headquarters was updated immediately following the Annual Meeting. New decals have appeared on our trucks and fleet vehicles. Employee uniforms and gear will gradually shift to the Meeker Energy name, and we’ll continue to use up remaining materials like checks and envelopes to avoid unnecessary waste.
What’s Not Changing
While the name and logo are changing, the heart of who we are is not.
- We’re still your cooperative. Our member-owned structure, board leadership, and community focus remain the same.
- We’re still local. Our headquarters is still in Litchfield. Our employees are your neighbors.
- We’re still committed. Our mission remains to provide safe, reliable, and affordable electricity and broadband—backed by personal service you can count on.
- Our values—teamwork, innovation, efficiency, productivity, and safety—continue to guide everything we do.
Looking Ahead
As Meeker Energy, we are embracing the future while honoring our past. Our promise is to continue meeting your needs today while planning for tomorrow. Whether you’re flipping on the lights, connecting to high-speed internet, or attending your child’s virtual class—we’re here, powering your life in new and better ways. We invite you to discover more with Meeker Energy. Because when our communities are energized and connected, there’s no limit to what we can achieve—together.